I came into digital work from the business side rather than traditional development. That means I naturally look at websites a little differently.
I spent years in performance-driven, customer-facing work where trust, follow-up, reputation and revenue had immediate consequences. That made me interested in more than whether something looks good.
I want to know what happens before the click, what happens after it, and whether the thing we build actually helps the business move.
That has pulled me across market research, local search, website strategy, Carrd, HTML/CSS, conversion, integrations, lead tracking and working with specialized developers when a project needs more than I should build myself.